Healing, Beauty, and Billionaire Vision: Inside Sunaina Gupta’s World of Krazia

From flight paths to soulful salons, Sunaina Gupta’s journey is a masterclass in reinvention. With Krazia, she’s blending beauty, healing, and purpose, turning self-care into soul care, globally.

Sunaina Gupta

In a world where beauty is often treated as skin-deep, Sunaina Gupta dares to redefine it from the inside out. A former air hostess turned entrepreneur, spiritual guide, and permanent makeup expert, Sunaina has crafted not just a salon brand but a transformative experience called Krazia. With locations in Delhi, Noida, Paris, and a growing online presence, she is proving that true empowerment begins when self-care meets soul care.

Welcome to Sunaina’s world, where intuition meets innovation and where every nail, lash, and PMU treatment is a step toward personal reinvention.

From Skies to Salons: The Unlikely Entrepreneurial Journey

Sunaina’s journey began far from the salon chair in the skies. After completing her BMS from L.S. Raheja College in Mumbai, she took to the air as a flight attendant. But even as she soared across continents, something within her was quietly whispering a different calling. Inspired by the beauty rituals she encountered globally, and fueled by an inner yearning to build something of her own, she left aviation and started over.

"I knew I had more to offer. Not just a service, but a sanctuary,” she reflects.

She didn’t leap blindly. Sunaina invested in herself, studying makeup, skincare, nails, lashes, and permanent makeup across Mumbai, Delhi, and even Paris. Along the way, she also tapped into her spiritual side, becoming a certified tarot reader and astrologer through her practice, Astro Aligns.

The Birth of Krazia: A Brand with Soul

Krazia wasn’t just launched, it was manifested. From the idea of empowering women through personalized beauty rituals, Krazia evolved into a premium, experiential beauty brand. Today, it offers services in PMU (Permanent Makeup), nail art, eyelash extensions, and skincare therapies, all designed to uplift not only outer beauty but also inner confidence and energy.

But make no mistake, this success was built from the ground up. “After quitting aviation, I faced skepticism, financial uncertainty, and the daunting task of rebuilding my identity,” Sunaina recalls. Juggling motherhood, business planning, and non-stop training, she planted the seeds of what would become one of the most soulful luxury salon brands in the country.

Her brand now flourishes across multiple locations, including Noida, Lajpat Nagar, and Vigyan Vihar, with international roots planted firmly in Paris. Krazia’s hybrid model of flagship stores, franchise collaborations, and soon-to-launch product lines (think aloe vera gels and herbal kajals) reflects a brand always evolving.

What Sets Krazia Apart?

In a crowded market of beauty brands, Krazia stands alone not just for its services, but for its philosophy.

While other salons promise transformation, Krazia delivers alignment. “Every face we touch, every nail we design, it’s about more than looks,” says Sunaina. “It’s about healing energy, reclaiming identity, and activating power.” Infused with her deep understanding of spiritual sciences, Krazia offers not just a makeover, but a movement.

From energy-infused facials to tarot-guided beauty consultations, the brand uniquely marries aesthetics with emotional well-being. It’s no wonder she’s been featured on DD National TV and interviewed by GE Money’s Health Show.

Empowerment Through Example

Sunaina doesn’t just talk about empowerment, she embodies it. Her mission is clear: to inspire women to reclaim their power, regardless of age, past, or societal pressure. “If even one woman finds the courage to reinvent her life because of my story, then every tear, every late night, every doubt, it was all worth it,” she shares.

She lives by a quote that encapsulates both her journey and her brand: "She remembered who she was, and the game changed." Lalah Delia

The Vision Ahead: More Than a Brand

Looking ahead, Sunaina has bold dreams. Her goal is to make Krazia a global leader in holistic beauty and wellness, a space where individuals don’t just come for beauty treatments, but to reconnect with their inner power.

Her upcoming Krazia Academy will train aspiring beauty professionals not only in technical excellence but also in emotional intelligence, customer care, and personal branding, bridging the gap between skills and soul.

Life’s Greatest Lesson

Sunaina sums up her journey with a powerful life lesson: "Rock bottom isn’t the end, it’s the beginning of your real story."

Whether it was switching careers, navigating responsible motherhood, or building a brand from scratch, she has turned pain into purpose and now empowers others to do the same.